James lull hegemony summary

Summary for Chapter 4: Hegemony, by James Lull

            “Hegemony is the power or dominance that one social group holds over others” (Dines & Humez 39).

This power dynamic is an essential component in understanding different cultures and how media affects them. People who understand the concept of Hegemony tend to be free from the propaganda and brain washing that occurs on a daily basis in our world.

However, there are many individuals who use hegemony to their advantage in order to manipulate and consolidate power.

            Originally, it was thought by Karl Marx that economic disparity was the primary factor concerning the balance of power between individuals.

In this day and age, with the advent of the Internet, the development of cell phones, and the advancement of cameras, recording devices, etc., social domination is has become far more convo